Case Studies
Waggener Edstrom Worldwide Case Analysis

Waggener Edstrom Worldwide, named PR Week’s Large Agency of the Year for 2004, and the Holmes Report’s Best Large Agency to Work For in 2006, is one of the world’s leading independent multiservice public relations firms. The ideas, customs, interests and traditions that make up Waggener Edstrom's culture are the result of the contributions of the more than 800 employees. With roots in technology, Waggener Edstrom Worldwide’s Global Practices now encompass Consumer Marketing, Corporate Communications, Environment, Healthcare, Public Affairs and Technology. Waggener Edstrom Worldwide has partnered with many of the world's leading brands - including GE Healthcare, MasterCard International, Microsoft and T-Mobile and etc.

 

Jia Meiyin is different from other vendor as I feel that they have fresh ideas and always provides rational suggestions. One of its competitive advantages is its design capability. Jia Meiyin has its own design department and creative designers. This prevents the problem that the design is good but cannot be printed out. Our Waggener Edstrom Worldwide compares 5 design houses and finally select the design from Jia Meiyin. Jia Meiyin does provide us “one-stop” services at reasonable price. I trust Jia Meiyin as my good partner.


ia Meiyin believes that to have good-quality printings customers must need good communications and professional advices first. Many designers show their designs in RGB color model. The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The main purpose of the RGB color model is for the sensing, representation, and display of images in computers. Although RGB color model demonstrates attractive photos, it is not suitable for printing. For printing, we need CMYK color models. Comparisons between RGB displays and CMYK prints can be difficult, since the color reproduction technologies and properties are so different. A computer screen mixes shades of red, green, and blue to create color pictures. A CMYK printer must compete with the many shades of RGB with only one shade each of cyan, magenta and yellow, which it will mix using dithering, halftoning or some other optical technique. Form Jia Meiyin, we show CMYK color model to our customers directly from very beginning.
 

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