Case Studies
Eastwei Relations case analysis


Eastwei Relation background introduction

Eastwei Relation is one of Top 10 public relation agencies in China. Its clients are from fortunate 500, including Sony, P&G, Handycam, SAAB, Opel, Reebok and Ikea. Eastwei Relations business scopes focus on marketing and communications promotions.

 
Catherine Cao, Operating Director

“The reason why we cooperate with Jia Meiyin for many years is very simple: they are able to provide very professional digital print services. As most of our clients are from Fortunate 500, they do have high requirement on printing quality. Jia Meiyin team proposes professional solution on the base of our needs, including biding ways, printing and paper selection. They take the role as a professional printing consultant rather than a simple printing vendor. Every time when we prepare our pitching materials and clipping reports, Jia Meiyin gives us what we expect and their printings are never disappointed us. We have cooperated with many printing houses, even including famous international ones. But the services and printings Jia Meiyin provided are the best. ”

Jia Meiyin opinions

When communicating with Eastwei Relations Beijing office, Jia Meiyin team discovered that many bindings of Eastwei Relations clipping reports didn’t reflect the clipping value itself. Many monthly clipping reports and press kits take simple binding ways. Sometimes,
Eastwei teams print and bind by themselves. These works are time-consuming and binding and paper selection is still not as good as expected. After comprehensive understanding the needs from each team of Eastwei Relation teams, we propose our Jia Meiyin printing solutions. Our proposals analysis and demonstrate paper characters and binding ways. All the above surprises Eastwei teams and printing and binding package costs are almost same as usual or even reduced. All these obtain recognition from each Eastwei team and achieved mutual wins. Having collaborating with Eastwei teams for four and half years, we have Eastwei trusts and become its long-term partner.

Derek Dong, Client Service Manager

“Frankly speaking, cooperating with Jia Meiyin teams, their services satisfied and impressed me. Our press releases are always confirmed early in the morning but press conferences start at 10:00 in morning. Jia Meiyin team, at all times, finishes all printings before deadlines although only several hours left for them. Sometime the unexpected occurs but Jia Meiyin team is still able to select suitable solutions and accomplish all printing works on time. Working jointly with Jia Meiyin team for many years, I am sure that they are the team I can always trust and rely on. Their professional and in-time services reassure me to focus on my own works rather than printing works. “

Jia Meiyin opinions

When we cooperate with public relations agencies, time emergencies sometimes are beyond imagination. As most of Eastwei clients come from Fortune 500, their clients are in different time zone. These result that many conference press releases are confirmed early in the morning and these printings are also required burned in CDs in the second day. Jia Meiyin teams communicate with Eastwei team in advance and identify where time bottle necks are. This allows us to find suitable solutions for solve time bottle neck.  Meanwhile, Jia Meiyin team in time demonstrates whole printing work progress to let our clients understand printing status. Last, our daily 300,000 printing and copy volumes guarantee our in-time service.

Communicating with Jia Meiyin team is a pleasure. Their valued services such as variable data printing are very impressive. Jia Meiyin’s variable-data printing services can go far beyond printing different names on a document. Jia meiyin’s system lets us insert different graphics into a document, change the layout and/or the number of pages, print a unique bar code on each document, use color extensively. . . and more. Their services improve our customer satisfaction and I call their service as ‘customized printing’. Via our database, we, public relation consultants, achieve one-to-one communication. What I only need to do is to provide an EXCEL file or Word files.

 

Jia Meiyin opinions

Variable-data printing" is a form of on-demand printing in which all the documents in a print run are similar but not identical. Jia Meiyin uses the most advanced variable data printing software to help our clients to increase their customer satisfaction. Meanwhile, Jia Meiyin also extended our variable data printing concept to non-paper document combination such as PDF documents and HTML online documents. All the above efforts strengthen Jia Meiyin strategic partnership with our clients.
 

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